Natura launched the "Ferreira vs Ferreira" campaign, pairing World Champion Ítalo Ferreira with his look-alike to promote Kaiak Clássico. The film, featuring a gaming aesthetic, uses humor to contrast the athlete's mastery with the look-alike's failures on the waves. The goal is to reinforce the fragrance's freshness and authenticity by linking Ítalo's performance to the product's qualities.
Client: Natura Agency: N-O-S (by Galeria.Holding) Post Production Company: Frame Role: Editor & Motion Designer
Credits
Direction: Nauê Moretti
Executive Production: Ducha Lopes and Nauê Moretti
Director of Photography: Hugo Takemoto
Production Coordinator: Bruno Anacleto
Costume Designer: Pri Bedetti
Makeup and Wardrobe Assistant: Amanda
Cast:
Ítalo Ferreira
Lailson Ferreira
Underwater Cinematography: Analice Diniz
Drone Operator: Arlan Elton
Sound Technician: Gustavo Pedrosa
1st Assistant Director: Gil Nobre
Client Services: Heitor Pereira
Producer: Hadji Aires
Production Assistant: Larissa Alecrim
1st Assistant Camera: Jamison Cruz
2nd Assistant Camera: Alexandre Carvalho
Key Grip: Cicinho
Grip Assistants: Assis (Ceará)
Post-Production Company: Frame
Post-Production Coordinator: Fred Siviero
Editing: Pedro Bruno and Eduardo Oliveira
Motion Designers: Eduardo Oliveira and Raphael Luz
Finishing: Fred Siviero
Color: Natan Luna – Bleach Filmes
Audio Production Company: Lucha Libre
Transportation: Marcos (Bibiu) and Jaime Anacleto
Camera and Lighting Equipment:
CINEBOUTIQUE CAMERA LUZES RENTAL LTDA
A. A. TAISSUKE LOCACOES LTDA.
SALVA LOCADORA
ELITECAM – SP
Catering: Barraca Marulho and Hibisco Buffet
Security Team: Festanata Produções LTDA
Fire Department and Ambulance: Pompier Segurança
Location: Barraca Marulho – Praia do Futuro
Location Support: Théa Moreira